Think Pink Radio-Thon Raises $12,000 for Cancer Research

October 23, 2008

A unique event held at Norris Cotton Cancer Center this week brought rivals together for a common cause as radio stations from throughout the Upper Valley joined forces for a "radio-thon" to raise money in honor of a former area radio personality who lost her own battle with breast cancer in early 2008.

"Polly's Think Pink Radio-Thon" was started to honor Pauline Robbins-Loyd by raising money for cancer research and patient services at the Cancer Center. This year, donors pledged more than $12,000 to this nationally recognized Cancer Center.Radiothon

Local broadcasters and friends of Pauline Loyd's (including Pauline's Mom, in cowboy hat) enjoy a laugh with Norris Cotton Cancer Center Director Dr. Mark Israel, seated next to Pauline's husband, Ryan.

"The generosity of people in the Upper Valley continues to both amaze and humble us each time we do an event like this," said Jean Brown, Executive Director of the Friends of Norris Cotton Cancer Center, which organized the event. "Even though the radio-thon was on a Monday and in spite of concerns about the economy, people dug deep once again to help."

Brown also offered high praise for the radio stations that came together to support the event. "Radio is a very competitive business, but all of these great radio stations and broadcasting companies came together for one day to offer up their valuable air time to support this great cause, helping to support research to one day find a cure for breast cancer."

The Friends of Norris Cotton Cancer Center has raised more than $6.5 million to support cancer research. This money helps fund world-class research, state-of-the-art equipment, critical education programs, and innovative clinical trials that help save lives of patients with cancer all over the world. The Friends also supports patient services programs, helping to ease the way for the patient and their families as they move through the stages of treatment.