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No Smoking Room Website Launched to Empower Girls to Live a Smoke-Free Life

Supported by Dartmouth Medical School and Children's Hospital at Dartmouth-Hitchcock with Pfizer Grant

November 10, 2008

An innovative website to emphasize smoking prevention for young girls has been launched through Children's Hospital at Dartmouth-Hitchcock (CHaD) and Dartmouth Medical School. The safe, online patient education site was created by a Dartmouth pediatrician to prevent smoking in young girls (8-11 yrs. old). Funded by Pfizer Inc. through an unrestricted educational grant, the site-No Smoking Room.Org-is designed to empower girls to say "no" to smoking or to encourage those who are smoking to quit.

No Smoking Room logo"Despite a national decline in smoking rates, young girls are exposed to intense social and media pressures to smoke." said Dr. Henry (Hank) Bernstein, professor of pediatrics at Dartmouth Medical School, who developed the site. "No Smoking Room.Org does not use a bull horn to share information about the dangers of smoking. Instead, we rely on the savvy internet behavior of youth to easily navigate the various games and activities on the site to learn about living smoke-free. Through this experience, our users learn at a young age about being the 'drivers' of their own health."

The website engages 8-11 year old girls through high quality multimedia features, including "the girlz lounge" where users can: send electronic cards, make their own door hangers, write in their own private journal, and build their own "girlz nite-in" room.

A television in the "girlz nite-in" room has video advertisements designed by girls, for girls, that convey the consequences of smoking. Facts, quizzes and "ask the expert" questions answered by two Dartmouth pediatricians (Bernstein and Dr. Susanne Tanski, assistant professor of pediatrics) allow girls to test what they know and share that information with friends and family members.

The No Smoking Room team is looking for partners to spread the "No Smoking" message to as many young girls and their health influencers, such as parents, as possible, according to Bernstein.

No Smoking Room.Org was designed by Mind Your Mind, a Canadian-based private social service non-profit organization, in collaboration with Girls, Inc., sites (Bowling Green, KY and Bloomington, IN) and other community groups. The site involved the Girl's Advisory Group, comprised of 10 girls who helped shape the girl-centered vision for the site.

For more information, contact Bernstein at: henry.bernstein@dartmouth.edu.